About that Ad...

Okay we've all seen it... the new Sunrail ad airing on local stations.

Watch it here...

It's great, and terrible. It's good press... it's bad press. It's both for different reasons.


Let's break it down shall we?

The Good

1. It let's people know Sunrail is coming: There is a startlingly high rate of misinformation and simple ignorance regarding what Sunrail is and and what it isn't. This ad lets people know where to get the info, and inspires them check out the website.
2. It shows the spacious cabins and tables, the wifi, and the ample chair space.
3. The annoying girl gets peoples attention...

The Bad

1.  Cheese sticks? Really? Not funny in the slightest. Was this ad written in 2011? (insert G6 song reference here.)
2. It gives little practical information, like the cities it goes through, and the exact dates or times of when everything will actually be running. 
3. The annoying girl might make some people worry about noise intrusion into their own private spaces while riding.

Let's hope the advertising firm does better with their second ad. The message should be simple... here is an alternative from the UK, granted its a high speed train but the principals are the same.

Right here...

See that's how you do it, contrast, subtlety, nice music... no cheese sticks. Come on guys get it together.