About that Ad...

Okay we've all seen it... the new Sunrail ad airing on local stations.

Watch it here...

It's great, and terrible. It's good press... it's bad press. It's both for different reasons.


Let's break it down shall we?

The Good

1. It let's people know Sunrail is coming: There is a startlingly high rate of misinformation and simple ignorance regarding what Sunrail is and and what it isn't. This ad lets people know where to get the info, and inspires them check out the website.
2. It shows the spacious cabins and tables, the wifi, and the ample chair space.
3. The annoying girl gets peoples attention...

The Bad

1.  Cheese sticks? Really? Not funny in the slightest. Was this ad written in 2011? (insert G6 song reference here.)
2. It gives little practical information, like the cities it goes through, and the exact dates or times of when everything will actually be running. 
3. The annoying girl might make some people worry about noise intrusion into their own private spaces while riding.

Let's hope the advertising firm does better with their second ad. The message should be simple... here is an alternative from the UK, granted its a high speed train but the principals are the same.

Right here...

See that's how you do it, contrast, subtlety, nice music... no cheese sticks. Come on guys get it together.

We Try...We Build...We Ride

An attempt at Suburban - Urban rail is being made in Central Florida. About hundred years after car companies and their dummy corporations removed Light Rail systems from the state. Central Florida has once again looked back to trains to facilitate a growing population. It's intent is noble, if a bit arrogant, and it's possibilities are enormous, yet limited by it's budget.
It was the source of derision by some, a curiosity by others, and a source of hope for hundreds of thousands of commuters tired of having only one option to travel in their traffic addled city.

Sunrail began in the late 1990's, when FDOT sponsored local schools, and entertained ideas on the way the area would change in the coming decade. As a child I visited family in New York, and was amazed out how people there were able to live and work and play, without ever seeing a car. As a Floridian, this puzzled me. Friends told me, "Florida will never have that sort of system," or "Florida doesn't need trains". Yet the question remained, why did it work so well up there, and why wouldn't it work here?

Years later, I heard about Sunrail. Unlike the vast majority of Central Floridian's, I followed the development month after month. I watched silently, wondering, if it would ever come to pass. Back and forth it went, legal battle after jurisdictional struggle. Through two governors, contentious elections, and adversarial lobbying groups, the train kept coming.

Now it's a few months away, and the time has come for the reality, and with it the inspiration of this blog.

This blog will be about one commuters journey with Sunrail, documenting what works, what fails, and hopefully what it all means.

-I'll do this through pictures, light news posts, and personal experiences.


-I'll also delve into the historical, and personal aspects of mass transit.

-This blog is about the future, about where we go from here, and whether or not we really are ready.

-JayT